Susan Lavington brings over 25 years of marketing experience and strategic leadership to Brady. She began her marketing career by launching the first online booking engine for usairways.com. She then led the marketing effort that built usatoday.com into one of the top national news websites and was promoted to the first SVP of marketing for USA TODAY, overseeing the entire portfolio of products — print, online, and mobile. She later served as Vice President of Marketing at Sterling Publishing, Interim CMO at George Washington University’s College of Professional Studies, and as the first Chief Marketing Officer for Carr Workplaces, where her efforts resulted in significant digital and revenue growth.
She oversees Brady’s strategic plan and leads Brady’s transformative efforts in the media and marketing space, which have ushered in significant budget, brand, and infrastructure growth. Under her direction, Brady has grown partnerships with major media and advertising agencies and won Cannes Lions, Shortys for Good, MarCom Awards, and more.
In 2023, she presented Brady’s marketing and culture change work at the Cannes Lions International Festival of Creativity. She received her B.A. from Rice University with a double major in Economics and English and an M.B.A. from Georgetown University.
She currently lives in Alexandria, Virginia, with her husband, and four children.
We are unique in the movement in that we are survivor-founded and survivor-led. Our leaders and team members who are gun violence survivors deeply understand the solutions that will save lives. We fight because we want to do everything in our power to make sure that no other family suffers the pain and loss of losing a loved one to gun violence.
Each time you choose to engage with Brady, you’re furthering our lifesaving mission.
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